Macroeconomics Environment of Business Essay Example | Topics and Well Written Essays - 2750 words

Macroeconomics Environment of Business - Essay Example Moreover the population and area of India is much larger than the combined area of all countries under EU. On the other hand there is the example of USSR breaking up into 14 smaller countries. Ruble was the currency of a unified USSR, but now the newly formed countries have come out with their own currencies while still accepting Ruble. This system as working fine as well. In fact success of any unified currency depends largely upon the sincerity and integrity of member states. In the case of EU the member countries don’t have a history of fierce rivalry or enmity like between Israel and Palestine (or other gulf countries), India and Pakistan or the cold war between US and USSR. So far each member has displayed maturity and commitment towards the unification move, recognizing the potential of unity for all. Moreover these are early days and initial hiccups are bound to crop up. To think that there should’ve been multiple currencies only because there have been such an a rrangement in past means we’re not taking lessons from history. Think about the multiplicity of efforts and resources that are required to maintain two types of currencies simultaneously. Under such circumstances, if all 12 member countries use their own currency together with EMU, at times the chauvinistic feeling also crop up which may bring up the thought of putting one’s country’s currency over that of the unified currency (which in totality means nobody’s currency).

Applying PR theory and concepts Essay Example | Topics and Well Written Essays - 2500 words

Applying PR theory and concepts - Essay Example Vodafone is the largest mobile phone operators in the world and NSPCC is one of the leading charity organizations located in UK. The objective of the PR department in Vodafone is to create a positive and favourable image of the company in the customer’s minds. This is especially applicable during times when the company launches a new product or service and communicates the message to the customers. Similarly NSPCC also undertakes different kinds of PR activities for communicating with its stakeholders. PR activities are considered especially important for the company because it is a charitable organization and makes little investments on advertisements. In such a condition, public relations are considered to be the most cost effective and authentic model of communication with stakeholders. The second part of the project mainly focuses on the different theories of public relations describing them elaborately. Moreover the applications of the theories in practice are also highli ghted along with comments about the ways it could be improved in the future. The three main stakeholder groups identified in Vodafone are its investors, consumers and employees. Maintaining proper relationship with stakeholders is considered to be of prime importance as they are the people who could affect the company’s business or who can be affected by it too. Vodafone seeks to communicate its perspectives with them and at the same time gains their feedback too. The feedback received provides information about the judgement about the sustainability priorities for the company’s strategies and also feeds into the appropriate sustainability strategies (Vodafone, 2011). In order to communicate with stakeholders the company undertakes PR activities like conducting conference calls, or meetings with investors on a regular basis. This is done with the aim of understanding